Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success

By Elaine Fogel

Business | Paperback, eBook

Your small business’ brand is more than its logo, look, and colors. It emanates from the mindsets, attitudes, and behaviors of anyone and everyone involved in it. And, since success depends on its brand reputation, it’s critical that you do everything possible to ensure that your customers’ experiences are amazing.

Elaine Fogel is a marketing and branding thought leader, professional speaker, and writer. She has been a contributor to The Business Journal and MarketingProfs and is a current contributor to SmallBizClub, “the premier destination for small business owners and entrepreneurs.” People in 10 countries regularly read her blog, Totally Uncorked on Marketing and her articles have appeared in several publications.


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